Crocs
Crocs partnered with Twitch to present Artist Alley at TwitchCon Paris. At the Crocs booth attendees had the opportunity to personalize their own Jibbitz and place them on an interactive art wall. Attendees also had the opportunity to win a pair of Crocs and received endless Jibbitz to customize their own Crocs.
Crocs featured two live streams from their booth with unique Twitch talents. /chocolatier_paulgarderes created a full chocolate Croc, complete with chocolate Jibbitz. While /Mcroft07 painted Crocs using her signature flower style that was also seen on the art installation design. She was so excited to partner with Crocs she also created a Crocs crown covered in Jibbitz!
On average attendees spent 20 minutes at the art installation, reinforcing the meaningful connection Crocs made with the community. The streams garnered 209K minutes watched, 87K views.