Blue Triton

Product: Splash Fizz

Splash Back Beat Battle was a live music competition stream series aiming to find the best and most original musicians streaming on Twitch. 

Each stream, hosted by T-pain, featured two up-and-coming/well-known music producers who stream on Twitch. Each musician presented their beats, discussed what went into making them, and what they wanted to express in each track in hopes their track would make a splash. We provided T-Pain and the contestants with a selection of sound bites that were reminiscent of Splash Blast, inclusive of carbonation bubbling and cans being opened, as well as sounds that represent each flavor. Streamers had to incorporate and live-remix these sounds into their tracks with the remaining time on-stream. This generated a lot of hype throughout the stream and was a fun way to integrate Splash branding.

At the end of the stream, T-Pain listened to the two final tracks and used a custom splash extension to have Chat vote for the winner. The winners from each stream faced off in the final beat battle where three musicians went head to head for a cash prize.

The streams garnered over 1.2M views, 2.6M minutes watched, and 20K chat interactions.

View stream highlights here: Clip 1, Clip 2, Clip 3, Clip 4, Clip 5, Clip 6