Old Spice

A collaborative visual art installation to create the first smellable NFT.

In this wild activation dubbed “ENTER THE SMELL”....Old Spice along with Twitch creators brought viewers the first ever smellable NFT to Twitch. Paul Scheer and SanchoWest hosted, with Zvch, ElDirtySquirel, 88BitMusic, JenEricLive and TheSushiDragon collaboratively working together along with Twitch chat to create a scent-inspired artwork that inspires guys to step up to greatness. One lucky winner walked away with both a digital Old Spice NFT along with a real life VR nose helmet.

View stream highlights here: Clip 1, Clip 2, Clip 3, Clip 4, Clip 5, Clip 6