Lexus

Lexus partnered with Twitch and streamer Fuslie to build affinity with Twitch’s community of passionate gamers by giving viewers a chance to transform a Lexus IS into the ultimate gamers’ IS. During the first stream in the series, viewers used an in-stream polling integration to vote on car modifications. One month later, the Twitch community tuned into a live behind-the-wheel look at the crowdsourced car.

View stream highlights here: Clip 1, Clip 2, Clip 3, Clip 4, Clip 5, Clip 6

Press

• https://twitchadvertising.tv/lexus-gamers-is-awards-summary/ 

• https://hypebeast.com/2021/2/lexus-twitch-gamers-is-2021-lexus-is-all-in-campaign-announcement 

• https://adage.com/article/cmo-strategy/lexus-made-car-just-gamers/2315656 

• https://winners.webbyawards.com/2022/metaverse-immersive-virtual/virtual-video-features/best-audience-integration/211748/twitch-x-lexus-the-ultimate-gamers-is 

Webby Awards

• Virtual & Remote - Best Audience Integration -Shortlist

• Virtual & Remote - Best Realtime Experience - Highly Commended