Levi’s Festival Pass

During the 2022 festival season, Levi’s and Twitch teamed up to take the festival experience to a new level of fun and treated fans with exclusive and tailored content, all brought to you by Levi’s. 

Levi’s authentically integrated into Gov Ball, Rolling Loud Miami, and Outside Lands music festivals and in some cases was the hero brand which brought exclusive content to eager fans. Whether it be aligning with new and upcoming artists or creating fun and engaging trivia for the online audience, Levis has an enormous and integral presence throughout the three massive shows.

The streams reached almost 10MM unique viewers and increasing unaided awareness by an almost unheard of 31 percentage points!